Timeline
September 2025
The start of my dream: Hoddge was officially launched. We started with a big sale, supported by family and friends who believed in the story from day one. It was the first real step from idea to reality.
October 2025
Full focus on design and branding. New visuals, refinement of the logo, stronger storytelling concept and building a clear identity for Hoddge.
November 2025
Product development was central. I worked hard on new designs, improved fits and quality. Hoddge began to take shape more as a brand, not just as clothing.
December 2025
First real growth phase. More visibility, more content, and stronger community sense. The vision became clearer: not just streetwear, but a brand with ambition.
January 2026
Strategic repositioning. Analysis of what worked, what could be improved, and where Hoddge really had to go. Preparation for a wider and more mature appearance.
February 2026
The next step: Hoddge evolves. I roll out the brand further to a larger audience, with a shift from pure streetwear to stylish, timeless garments that exude more class and maturity.